The secret to a successful action phase in the AIDA model is
A) getting readers to change their minds.
B) increasing the audience's awareness of your product or service.
C) emphasizing how taking the action you propose will benefit the audience.
D) creating a win-lose situation, with you as the winner.
E) telling the audience they should be ashamed for not having thought of this on their own.

Question

Quizplus · Accepted Answer

C)Your audience is most likely to be motivated if the benefits to them or to the organization they represent are emphasized.Be sure to provide all the information the audience needs to take the action,including deadlines and contact details,and remember to keep the focus on the audience's needs.

The Secret to a Successful Action Phase in the AIDA