Which of these documents would not usually qualify as primary research?
A)A sales report from a company rep
B)The most recent issue of a trade magazine in your industry
C)Correspondence with a particular customer
D)Your company's latest balance sheet

Question

Quizplus · Accepted Answer

The most recent issue of a trade magazine in your industry would not usually qualify as primary research as it is a secondary source of information. Primary research involves collecting data through first-hand methods such as surveys, interviews, and observations. The other options (A, C, and D) are all examples of primary research as they involve collecting first-hand data from the company's representative, a particular customer, and the company's own financial records, respectively.

Which of These Documents Would Not Usually Qualify as Primary