__________is the human need that is the central motivation in fundraising messages and other appeals to charity.
Correct Answer:
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Q61: _ are the most attractive features of
Q62: _refers to information about an individual's personality,attitudes,lifestyle,and
Q63: If you can't be sure you can
Q64: _is the need to reach one's full
Q65: _refer to information about people's age,gender,occupation,income,and education.
Q67: The purpose of _ letters is to
Q68: Persuasive messages often follow a specialized form
Q69: It is particularly important to establish _
Q70: _ is reasoning from specific evidence to
Q85: What does AIDA stand for?
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