Luminescent,Inc.manufactures and sells products related to surfing,skateboarding,and snowboarding.During Christmas,the firm gave free sports bottles with a Luminescent logo to all its customers,with the aim of keeping the firm's name in front of customers for a long period of time.This is an example of ________ advertising.
A) institutional
B) comparative
C) cooperative
D) consultative
E) specialty

Question

Quizplus · Accepted Answer

A)Specialty advertising refers to advertising that appears on various items such as coffee mugs, pens, and calendars, designed to help keep a company's name in front of customers.
B)Specialty advertising refers to advertising that appears on various items such as coffee mugs, pens, and calendars, designed to help keep a company's name in front of customers.
C)Specialty advertising refers to advertising that appears on various items such as coffee mugs, pens, and calendars, designed to help keep a company's name in front of customers.
D)Specialty advertising refers to advertising that appears on various items such as coffee mugs, pens, and calendars, designed to help keep a company's name in front of customers.
E)Specialty advertising refers to advertising that appears on various items such as coffee mugs, pens, and calendars, designed to help keep a company's name in front of customers.