Direct marketing differs from advertising in that direct marketing ________.
A) is carried by someone else's medium
B) promotes the features and benefits of specific products
C) refers to personal sales contacts
D) involves the purchase of time or space in other media
E) often uses personally addressable media

Question

Quizplus · Accepted Answer

A)Direct marketing can differ from advertising in important ways, such as it often uses personally addressable media, such as letters and email messages, to deliver targeted messages to individual consumers or organizational purchasers.
B)Direct marketing can differ from advertising in important ways, such as it often uses personally addressable media, such as letters and email messages, to deliver targeted messages to individual consumers or organizational purchasers.
C)Direct marketing can differ from advertising in important ways, such as it often uses personally addressable media, such as letters and email messages, to deliver targeted messages to individual consumers or organizational purchasers.
D)Direct marketing can differ from advertising in important ways, such as it often uses personally addressable media, such as letters and email messages, to deliver targeted messages to individual consumers or organizational purchasers.
E)Direct marketing can differ from advertising in important ways, such as it often uses personally addressable media, such as letters and email messages, to deliver targeted messages to individual consumers or organizational purchasers.

Direct Marketing Differs from Advertising in That Direct Marketing ________