________ refers to managing a business in a way designed to occupy a particular place in the minds of target customers.
A) Positioning
B) Vertical integration
C) Horizontal integration
D) Decentralization
E) Delayering

Question

Quizplus · Accepted Answer

A)Positioning is the process of designing a company's offerings, messages, and operating policies so that both the company and its products occupy distinct and desirable competitive positions in your target customers' minds.
B)Positioning is the process of designing a company's offerings, messages, and operating policies so that both the company and its products occupy distinct and desirable competitive positions in your target customers' minds.
C)Positioning is the process of designing a company's offerings, messages, and operating policies so that both the company and its products occupy distinct and desirable competitive positions in your target customers' minds.
D)Positioning is the process of designing a company's offerings, messages, and operating policies so that both the company and its products occupy distinct and desirable competitive positions in your target customers' minds.
E)Positioning is the process of designing a company's offerings, messages, and operating policies so that both the company and its products occupy distinct and desirable competitive positions in your target customers' minds.

________ Refers to Managing a Business in a Way Designed