Media-planning software is used by advertisers to _____.
A) write ad copy that optimizes the ad's impact given budget constraints
B) evaluate a copy for specific influences
C) select media to optimize a specific objective within given constraints
D) place ads in a large number of media
E) determine competitors' media plans

Question

Media-planning software is used by advertisers to _____.
A) write ad copy that optimizes the ad's impact given budget constraints 
B) evaluate a copy for specific influences 
C) select media to optimize a specific objective within given constraints 
D) place ads in a large number of media 
E) determine competitors' media plans

Quizplus · Accepted Answer

Media-planning software is primarily used to help advertisers select the most effective media channels for achieving their advertising objectives within their budget constraints. It allows them to analyze different media options, compare costs, and develop media plans that maximize their reach and frequency while minimizing costs. While some software may offer features for ad copywriting and competitor analysis, the primary purpose is media selection and planning.

Media-Planning Software Is Used by Advertisers to _____