According to the shelf-space model,_____.
A) achieving a high level of weekly reach for a brand should be emphasized over acquiring heavy frequency
B) achieving a high level of weekly frequency for a brand should be emphasized over acquiring heavy reach
C) the consumers' third exposure to an advertisement for a brand is the most powerful
D) distinctive advertising requires more exposures
E) advertisers should select the media schedule that generates the most exposure value per GRPs

Question

According to the shelf-space model,_____.
A) achieving a high level of weekly reach for a brand should be emphasized over acquiring heavy frequency 
B) achieving a high level of weekly frequency for a brand should be emphasized over acquiring heavy reach 
C) the consumers' third exposure to an advertisement for a brand is the most powerful 
D) distinctive advertising requires more exposures 
E) advertisers should select the media schedule that generates the most exposure value per GRPs

Quizplus · Accepted Answer

The shelf-space model suggests that achieving a high level of weekly reach is more important than acquiring heavy frequency, as it aims to maximize the number of different consumers exposed to the advertisement.

According to the Shelf-Space Model,_____