When only those consumers known to be interested in a particular product or service receive an advertisement,_____ is being used.
A) behavioral targeting
B) demographic segmentation
C) benefit targeting
D) consumer-oriented marketing
E) geographic segmentation

Question

When only those consumers known to be interested in a particular product or service receive an advertisement,_____ is being used.
A) behavioral targeting 
B) demographic segmentation 
C) benefit targeting 
D) consumer-oriented marketing 
E) geographic segmentation

Quizplus · Accepted Answer

Behavioral targeting uses data on consumer behavior to target specific individuals with relevant advertisements. It is a more personalized approach compared to demographic or geographic segmentation, which groups consumers based on their characteristics or location. Benefit targeting and consumer-oriented marketing focus on the benefits of the product/service and the needs of the consumer, respectively, but do not necessarily target specific individuals.

When Only Those Consumers Known to Be Interested in a Particular