In addition to Q Scores,_____ is(are)used to determine whether a prospective celebrity endorser matches well with the brand image and its intended target market.
A) sales quotas
B) subjective judgment
C) performance
D) product use
E) international rankings

Question

In addition to Q Scores,_____ is(are)used to determine whether a prospective celebrity endorser matches well with the brand image and its intended target market.
A) sales quotas 
B) subjective judgment 
C) performance 
D) product use 
E) international rankings

Quizplus · Accepted Answer

While sales quotas, performance, product use, and international rankings may provide some insight into a prospective celebrity endorser's suitability, they do not directly measure the match between the celebrity and brand image/intended target market. Subjective judgment, on the other hand, allows marketers to evaluate factors such as the celebrity's personality, values, and reputation to determine whether they align with the brand's image and appeal to the target market.

In Addition to Q Scores,_____ Is(are)used to Determine Whether a Prospective