When Josh was seventeen,he killed a family of four in a drunk driving accident.As part of his community service,Josh goes around to high schools telling other teens about the terrible thing he did in an attempt to prevent them from doing the same thing.Based on this information,why do you think Josh is considered an attractive source for this type of message?
A) He is perceived as similar to the audience he is trying to influence.
B) He has earned a high level of respect due to his accomplishments.
C) He is physically attractive.
D) He is an inexpensive endorser for this cause.
E) He has a high Q-score.

Question

When Josh was seventeen,he killed a family of four in a drunk driving accident.As part of his community service,Josh goes around to high schools telling other teens about the terrible thing he did in an attempt to prevent them from doing the same thing.Based on this information,why do you think Josh is considered an attractive source for this type of message? 
A) He is perceived as similar to the audience he is trying to influence. 
B) He has earned a high level of respect due to his accomplishments. 
C) He is physically attractive. 
D) He is an inexpensive endorser for this cause. 
E) He has a high Q-score.

Quizplus · Accepted Answer

Josh is considered an attractive source for this message because he is perceived as similar to the audience he is trying to influence. He is someone who was once a teenager and made a terrible mistake, just like many teenagers might do. This makes him relatable and his story more impactful.

When Josh Was Seventeen,he Killed a Family of Four in a Drunk