The processing mode of ______ is associated with the source attribute of credibility.
A) compliance
B) identification
C) attitude change
D) internalization
E) expertise

Question

The processing mode of ______ is associated with the source attribute of credibility.
A) compliance 
B) identification 
C) attitude change 
D) internalization 
E) expertise

Quizplus · Accepted Answer

Internalization processing involves the receiver accepting the message and integrating it into their belief system. This processing is often associated with sources that are seen as credible, such as experts, and is therefore linked to the source attribute of credibility. Compliance, identification, attitude change, and expertise are not typically associated with the source attribute of credibility in the same way as internalization processing.

The Processing Mode of ______ Is Associated with the Source