Which of the following is an argument against using sales as the objective for a branded product's marcom effort?
A) A brand's sales volume can't be determined.
B) Marcom's effect on sales is typically delayed.
C) Marcom agency compensation formulas are not accurate enough.
D) The number of sales does not affect a company's profit.
E) Communication is not a marcom task.

Question

Which of the following is an argument against using sales as the objective for a branded product's marcom effort? 
A) A brand's sales volume can't be determined. 
B) Marcom's effect on sales is typically delayed. 
C) Marcom agency compensation formulas are not accurate enough. 
D) The number of sales does not affect a company's profit. 
E) Communication is not a marcom task.

Quizplus · Accepted Answer

Marcom's effect on sales is typically delayed, meaning that using sales as the objective for a branded product's marcom effort may not accurately reflect the full impact of the campaign. Other factors such as brand awareness and customer loyalty may also be important metrics to consider.

Which of the Following Is an Argument Against Using Sales