Which marcom tool is best at encouraging trial purchases?
A) launch event
B) personal selling
C) public relations
D) sales promotion
E) point-of-purchase displays

Question

Which marcom tool is best at encouraging trial purchases? 
A) launch event 
B) personal selling 
C) public relations 
D) sales promotion 
E) point-of-purchase displays

Quizplus · Accepted Answer

Sales promotions are aimed at encouraging immediate purchases and creating a sense of urgency in customers. This can be achieved through incentives such as discounts, coupons, rebates, and giveaways. Therefore, sales promotions are typically the most effective marcom tool in encouraging trial purchases.

Which Marcom Tool Is Best at Encouraging Trial Purchases