The first step of the objective-and-task method is to establish specific marketing objectives that need to be accomplished,such as sales volume,market share,and profit contribution.

Question

Quizplus · Accepted Answer

This is true. The objective-and-task method involves setting specific marketing objectives as the first step in developing a marketing plan. These objectives can include sales volume, market share, and profit contribution, among others. Once the objectives are established, marketers can then determine the tasks or strategies needed to achieve these goals.

The First Step of the Objective-And-Task Method Is to Establish