Because the effect of marcom is so difficult to assess,CEOs and financial officers are demanding less accountability from marcom programs.

Name: Because the effect of marcom is so difficult to assess,CEOs and financial officers are demanding less accountability from marcom programs.
Brand: Quizplus
Rating: 4.8 (40 reviews)

Question

Quizplus · Accepted Answer

This statement is false. CEOs and financial officers are actually putting more pressure on marcom programs to demonstrate their impact and effectiveness through measurable metrics and ROI.

Because the Effect of Marcom Is So Difficult to Assess,CEOs