The influence tactic that is based on the principle that things become more desirable when they are in great demand but short supply is known as _____.
A) liking
B) scarcity
C) social proof
D) commitment and consistency
E) reciprocation

Question

The influence tactic that is based on the principle that things become more desirable when they are in great demand but short supply is known as _____.
A) liking 
B) scarcity 
C) social proof 
D) commitment and consistency 
E) reciprocation

Quizplus · Accepted Answer

The influence tactic based on the principle that things become more desirable when they are in great demand but short supply is known as scarcity. This tactic creates a sense of urgency and pressure to act quickly before the opportunity is gone. It is commonly used in sales and marketing to create demand for products or services.

The Influence Tactic That Is Based on the Principle That