When using classical conditioning in advertising,peripheral cues are the conditioned response.

Question

Quizplus · Accepted Answer

In classical conditioning in advertising, peripheral cues act as conditioned stimuli that are paired with unconditioned stimuli to elicit a conditioned response. The conditioned response is the reaction (such as a positive feeling or attitude) that the advertisement aims to elicit from the viewer, not the peripheral cues themselves.

When Using Classical Conditioning in Advertising,peripheral Cues Are the Conditioned