The differences between the CPM and HEM perspectives apply only to advertising,not other forms of marketing communication.

Name: The differences between the CPM and HEM perspectives apply only to advertising,not other forms of marketing communication.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The differences between the CPM (cost per thousand) and HEM (human engagement metric) perspectives can also apply to other forms of marketing communication, such as social media and influencer marketing. It is not restricted solely to advertising.

The Differences Between the CPM and HEM Perspectives Apply Only