A brand that is positioned in terms of the kind of people who use it is making use of ______.
A) usage imagery
B) user imagery
C) experiential imagery
D) symbolic imagery
E) functional imagery

Question

A brand that is positioned in terms of the kind of people who use it is making use of ______.
A) usage imagery 
B) user imagery 
C) experiential imagery 
D) symbolic imagery 
E) functional imagery

Quizplus · Accepted Answer

User imagery is when a brand is positioned in terms of the kind of people who use it. This means that the brand is associated with a certain type of person or lifestyle, and this becomes part of the brand's identity and marketing strategy. Examples of brands that use user imagery include luxury brands that target affluent consumers or sports brands that target athletes and fitness enthusiasts.

A Brand That Is Positioned in Terms of the Kind