The VALS segmentation scheme places American adult consumers into one of _____ segments based on their responses to a questionnaire.
A) four
B) five
C) six
D) seven
E) eight

Question

The VALS segmentation scheme places American adult consumers into one of _____ segments based on their responses to a  questionnaire.
A) four 
B) five 
C) six 
D) seven 
E) eight

Quizplus · Accepted Answer

The VALS (Values, Attitudes, and Lifestyles) segmentation scheme classifies American adult consumers into eight distinct segments based on their responses to a questionnaire, reflecting their psychological traits and key demographics.

The VALS Segmentation Scheme Places American Adult Consumers into One