Target marketing could be considered unethical when the targeting is concerned not with fulfilling consumers' needs and wants,but rather with exploiting consumers' _____.
A) economic status
B) lack of information
C) vulnerability
D) demographic profiles
E) social status

Question

Target marketing could be considered unethical when the targeting is concerned not with fulfilling consumers' needs and wants,but rather with exploiting consumers' _____.
A) economic status 
B) lack of information 
C) vulnerability 
D) demographic profiles 
E) social status

Quizplus · Accepted Answer

Exploiting consumers' vulnerability is unethical as it involves taking advantage of their weaknesses or susceptibility to harm. Targeting vulnerable consumers can lead to exploitation, manipulation, and deception, which can harm consumers and undermine their trust in the market. Therefore, companies should avoid targeting vulnerable consumers and focus on fulfilling their genuine needs and wants.

Target Marketing Could Be Considered Unethical When the Targeting Is