For marketing communicators,ethics involves matters of right and wrong,or moral,conduct pertaining to any aspect of marketing communications.

Question

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Marketing communicators are responsible for communicating with the target audience in a way that is honest, fair, and respectful. Ethics is an integral part of marketing communication and involves making decisions based on moral principles and values. It applies to all aspects of marketing communication, including advertising, sales promotions, direct marketing, public relations, and personal selling.

For Marketing Communicators,ethics Involves Matters of Right and Wrong,or Moral,conduct