The most important requirement for co-branding is that _____.
A) there is a common fit between the two brands
B) the two brands are similar in price
C) the two products are not directly competing against each other
D) the two products have the same target market
E) the two products are manufactured by the same firm

Question

The most important requirement for co-branding is that _____.
A) there is a common fit between the two brands 
B) the two brands are similar in price 
C) the two products are not directly competing against each other 
D) the two products have the same target market 
E) the two products are manufactured by the same firm

Quizplus · Accepted Answer

The most important requirement for co-branding is that there is a common fit between the two brands. This means that both brands should have some similarities or complementary qualities. For example, Nike and Apple have a common fit because they both represent a certain lifestyle and focus on fitness and technology. However, if Nike were to co-brand with a candy company, there would not be a common fit, as the two brands have nothing in common. Therefore, having a common fit is crucial for successful co-branding.

The Most Important Requirement for Co-Branding Is That _____