Charles wants to learn how good (or bad) new brands are and what benefits they are (in)capable of delivering by trying and using them.Which approach to enhancing brand equity is this known as?
A) message-driven approach
B) leveraging approach
C) trial-and-error approach
D) speak-for-itself approach
E) initial approach

Question

Charles wants to learn how good (or bad) new brands are and what benefits they are (in)capable of delivering by trying and using them.Which approach to enhancing brand equity is this known as? 
A) message-driven approach 
B) leveraging approach 
C) trial-and-error approach 
D) speak-for-itself approach 
E) initial approach

Quizplus · Accepted Answer

The "speak-for-itself" approach involves consumers learning about a brand's qualities and benefits through direct experience, such as trying and using the brand.

Charles Wants to Learn How Good (Or Bad) New Brands Are