The goodwill that an established brand has built up over its existence is _____.
A) important only to marketing
B) brand dress
C) its value
D) brand equity
E) brand safety

Question

The goodwill that an established brand has built up over its existence is _____.
A) important only to marketing 
B) brand dress 
C) its value 
D) brand equity 
E) brand safety

Quizplus · Accepted Answer

The goodwill that an established brand has built up over its existence is referred to as brand equity. It is the value that a brand name adds to a product or service beyond the functional benefits provided. Brand equity is an essential asset for any company as it represents the value that customers associate with a brand and its reputation.

The Goodwill That an Established Brand Has Built Up Over