For a given level of expenditure,there is no way of determining the optimum mathematical allocation between advertising and promotion that will maximize revenue or profit because _____.
A) they are somewhat interchangeable
B) they produce a synergistic effect
C) advertising is appropriate for early stages of the product life cycle, and promotion is more appropriate during later stages
D) they are somewhat interchangeable and produce a synergistic effect
E) None of these are correct.

Question

For a given level of expenditure,there is no way of determining the optimum mathematical allocation between advertising and promotion that will maximize revenue or profit because _____.
A) they are somewhat interchangeable 
B) they produce a synergistic effect 
C) advertising is appropriate for early stages of the product life cycle, and promotion is more appropriate during later stages 
D) they are somewhat interchangeable and produce a synergistic effect 
E) None of these are correct.

Quizplus · Accepted Answer

Advertising and promotion are somewhat interchangeable and can produce a synergistic effect, making it difficult to determine the optimum allocation between them to maximize revenue or profit.

For a Given Level of Expenditure,there Is No Way of Determining