The decision regarding how to allocate resources between the marcom elements has been described as an "ill-structured" problem.What does this mean?
A) There is no solution to the problem.
B) It is difficult to define the problem.
C) There is no way of determining the optimum mathematical allocation among marcom elements that will maximize revenue or profit.
D) There are solutions, but they are not acceptable.
E) There is no way to measure whether the solution chosen was the correct one.

Question

The decision regarding how to allocate resources between the marcom elements has been described as an "ill-structured" problem.What does this mean? 
A) There is no solution to the problem. 
B) It is difficult to define the problem. 
C) There is no way of determining the optimum mathematical allocation among marcom elements that will maximize revenue or profit. 
D) There are solutions, but they are not acceptable. 
E) There is no way to measure whether the solution chosen was the correct one.

Quizplus · Accepted Answer

An "ill-structured" problem means that there is no clear, optimal solution or formula to determine the best allocation of resources among marketing communication elements to maximize revenue or profit.

The Decision Regarding How to Allocate Resources Between the Marcom