Affecting the behavior of the target audience means that marketing communications must _____.
A) influence brand awareness
B) move people to action
C) enhance consumer attitudes toward the brand
D) reach the target audience efficiently and effectively using touchpoints that fit the audience
E) speak with a single voice

Question

Affecting the behavior of the target audience means that marketing communications must _____.
A) influence brand awareness 
B) move people to action 
C) enhance consumer attitudes toward the brand 
D) reach the target audience efficiently and effectively using touchpoints that fit the audience 
E) speak with a single voice

Quizplus · Accepted Answer

Affecting the behavior of the target audience involves moving people to action, which is a primary goal of marketing communications.

Affecting the Behavior of the Target Audience Means That Marketing