Successful marketing communication requires building relationships between brands and their consumers/customers.
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Q28: Which of the following refers to the
Q29: The mixture of communications elements and the
Q30: The expected outcomes from fundamental and implementation
Q31: Selection of target segments is a critical
Q32: The fundamental decisions in the marketing communications
Q34: The concept of media is relevant to
Q35: The objective of marketing communications is to
Q36: Sales promotion is the marcom tool most
Q37: A positioning statement is the key idea
Q38: Many brand managers and their agencies have
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