The shift in control over communications caused by social media is called
A) brand democratization
B) YouTube channels
C) company blogs
D) spamming
E) fan pages

Question

Quizplus · Accepted Answer

Brand democratization refers to the shift in control over communications caused by social media. This means that customers, fans, and followers now have a greater say in shaping a brand's image and message. Social media platforms like Twitter, Facebook, and Instagram have made it easier than ever for people to connect and share their opinions about products and services, which has led to a more democratic approach to branding.

The Shift in Control Over Communications Caused by Social Media