When online users choose to receive messages from particular advertisers, this is an example of
A) sponsored e-mail
B) opt-in direct email
C) sponsorship
D) spam
E) banners

Question

Quizplus · Accepted Answer

Opt-in direct email refers to the process of users giving their consent to receive messages from specific advertisers. This is different from spam or unsolicited messages, which are sent without the user's permission. Sponsored email and sponsorship refer to paid promotions, while banners refer to display ads on websites.

When Online Users Choose to Receive Messages from Particular Advertisers