A couple of high school students generating their own ad for the Apple iPod Mini and posting it on YouTube is an example of
A) sponsorship
B) a videostrip
C) content marketing
D) a pre-roll ad
E) a post-roll ad

Question

Quizplus · Accepted Answer

The high school students creating and posting an ad for the Apple iPod Mini on YouTube is an example of content marketing, which involves creating and sharing valuable content to attract and engage a target audience with the goal of driving profitable customer action. The students are generating their own content to promote the product, rather than being sponsored or creating pre- or post-roll ads. It is also not a videostrip, which typically involves a series of brief, related videos in a single ad unit.

A Couple of High School Students Generating Their Own Ad