
Generally, response rates or click rates are higher for this type of banner:
A) rectangular
B) big box
C) animated
D) leaderboard
E) pre-roll
Correct Answer:
Verified
Q20: Interactive communications are more about _ than
Q21: Dove's video ad titled "Dove Beauty Sketches"
Q22: If an ad was to move within
Q23: This type of banner employs multiple panels
Q24: There are several interactive communications objectives. The
Q26: If during one million impressions, there are
Q27: A form of display advertising that includes
Q28: In order to track an individual's surfing
Q29: One of the primary benefits of online
Q30: An advantage of online advertising is
A) high
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