Interactive communications are more about _______________ than about the number of impressions.
A) selling
B) engagement
C) targeting
D) measurement
E) response rates

Question

Quizplus · Accepted Answer

Interactive communications refer to two-way interactions between the brand and the consumer, where engagement is the primary goal. It's not just about reaching a large number of people, but about creating a connection with individuals and eliciting a response. So, engagement is more important than the number of impressions in interactive communications.

Interactive Communications Are More About _______________ Than About the Number