Using the same ad online that is used offline is
A) a good strategy to increase purchase
B) more effective for the online ad
C) less effective for the online ad
D) a good strategy to engage the consumer
E) allows the consumer to participate online

Question

Quizplus · Accepted Answer

Online and offline audiences behave differently, and what works offline may not work online. Advertisements designed for offline audiences can be less effective for online audiences. Online users may have shorter attention spans or different expectations, and ads should be tailored to meet these needs.

Using the Same Ad Online That Is Used Offline Is