Visa's use of the signature "More people go with Visa" is an example of
A) a geographic segmentation strategy
B) comparative positioning
C) global brand-leadership positioning
D) product differentiation positioning
E) innovation positioning

Question

Quizplus · Accepted Answer

Visa's use of the signature "More people go with Visa" emphasizes their global brand-leadership positioning, which suggests that their product is popular and widely accepted around the world. This positioning focuses on the brand's leadership position within the market and the popularity of the brand among consumers.

Visa's Use of the Signature "More People Go with Visa