Repositioning is defined as changing the place
A) of the retail location for the product
B) that the agency has chosen for the TV spot
C) of the product within the advertisement
D) of the advertisement in the newspaper
E) that a brand occupies in the consumer's mind

Question

Quizplus · Accepted Answer

Repositioning refers to changing the perceptions and associations that consumers have with a brand in their minds. It involves altering the brand's image, attributes, benefits, or target audience to attract a different set of customers or maintain the interest of the existing ones. Therefore, choice E is the correct answer as it accurately defines the concept of repositioning. The other choices are not relevant as they do not address the key aspect of changing the place or position of a brand in consumers' minds.

Repositioning Is Defined as Changing the Place