Coca-Cola's signature "Coke is it" is an example of
A) product differentiation positioning
B) comparative positioning
C) lifestyle positioning
D) brand-leadership positioning
E) technical innovation positioning
Correct Answer:
Verified
Q47: Repositioning is defined as changing the place
A)
Q48: A laundry detergent commercial that compares one
Q49: The "Pepsi Challenge" campaign is a classic
Q50: Lifestyle positioning through advertising uses appeals such
Q51: Visa's use of the signature "More people
Q53: Trop50 is a Tropicana juice that customers
Q54: Rumble is a milkshake-style drink that offers
Q55: The 4D- rule applies to
A) loyalty-response
B) psychographic
Q56: Behavioural targeting
A) is the study of buying
Q57: In product-differentiation positioning, a product attribute is
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