Trop50 is a Tropicana juice that customers view as having 50% less sugar and calories than the leading orange juice. This image is an example of which marketing strategy?
A) head-on positioning
B) innovation positioning
C) product-differentiation positioning
D) lifestyle positioning
E) brand-leadership positioning

Question

Quizplus · Accepted Answer

Trop50's image as having 50% less sugar and calories than the leading orange juice is an example of product-differentiation positioning, where the product is positioned as unique and different from competitors in a particular attribute or benefit.

Trop50 Is a Tropicana Juice That Customers View as Having