Market positioning is a strategy based on
A) sales promotions
B) location of a product on the shelf
C) competition
D) pricing
E) stock value of a company

Question

Quizplus · Accepted Answer

Market positioning is a strategy based on competition. It involves identifying and analyzing the competition's positioning and then creating a unique position for the product or service in the market that differentiates it from its competitors. This includes identifying the target audience and their needs, and then developing a marketing mix that appeals to those needs and distinguishes the product or service from others in the market.

Market Positioning Is a Strategy Based on