When advertisers create market segments based on purchase history, they are using
A) geographic segmentation
B) behavioural targeting
C) gender segmentation
D) demographic segmentation
E) lifestyle segmentation

Question

Quizplus · Accepted Answer

Behavioural targeting is the practice of using customers' past behaviors or purchase history to segment them into groups and target them with relevant ads. This allows advertisers to personalize ads and increase the chances of conversion by showing customers products or services that they are more likely to be interested in based on their shopping history. Geographic segmentation divides customers into groups based on their location, gender segmentation is based on gender, demographic segmentation is based on factors such as age, income, and education, and lifestyle segmentation is based on customers' values, interests, and activities. None of these are specifically related to purchase history.

When Advertisers Create Market Segments Based on Purchase History, They