
When print ads in Quebec for Dr. Pepper capitalized on the medical image of the brand, this was an example of
A) demographic segmentation
B) geographic segmentation
C) behaviour response segmentation
D) repositioning
E) psychographic segmentation
Correct Answer:
Verified
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Q30: Demographic segmentation means that markets are identified
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Q33: Volkswagon's advertisement delivering a message of protection
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Q37: Eventually, the internet, cell phones and other
Q38: When organizations target their markets psychographically,
A) advertising
Q39: Among the elements contributing to role and
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