"Cosmopolitan Elites," "Les Chics" and "Lunch at Tim's" are
A) psychographic clusters
B) demographic segments
C) geographic groups
D) generation X and Y segments
E) behavioral segments

Question

Quizplus · Accepted Answer

"Cosmopolitan Elites," "Les Chics" and "Lunch at Tim's" are psychographic clusters, which are formed based on people's lifestyle, personality, and values. These segments are not based on demographics, geography or behavior, but rather on psychological traits and attitudes.

"Cosmopolitan Elites," "Les Chics" and "Lunch at Tim's" Are