The definition of consumer buying behaviour includes
A) mass consumption
B) discretionary income
C) satisfaction of needs and wants
D) costs of goods purchased
E) competitors

Question

Quizplus · Accepted Answer

Consumer buying behaviour refers to the process through which a consumer decides what, when, why, where, and how to purchase goods and services. This process is driven by the consumer's needs and wants, which they seek to satisfy by acquiring goods and services. Therefore, the definition of consumer buying behaviour includes satisfaction of needs and wants. Mass consumption, discretionary income, costs of goods purchased, and competitors may be factors that influence or impact consumer buying behaviour, but they are not part of the definition itself.

The Definition of Consumer Buying Behaviour Includes