Which of the following should be used to assess the value generated from social media activities?
A)ROI models.
B)Cost efficiency estimates.
C)A/B testing.
D)A & B only.
E)All of these.

Question

Quizplus · Accepted Answer

ROI models and cost efficiency estimates are both important in assessing the value generated from social media activities. A/B testing can help refine strategies, but it is not a direct measure of value generated. Therefore, choices A and B should be used, making D the correct answer. Choice E is not necessary as A/B testing is not a direct measure of value generated.

Which of the Following Should Be Used to Assess the Value