The concept of opportunity cost is best explained by which of the following questions?
A)What else could employees or volunteers have done if they weren't spending time contributing to the brand's social media activity?
B)How fast should companies respond to crisis situations in social media?
C)How risky is it for a company to allow the sharing of a brand message beyond the company's discretion?
D)Should a company allow manipulation of their message beyond the company's discretion?
E)Should a company allow negative tweets about them on their Twitter company account?

Question

Quizplus · Accepted Answer

Opportunity cost refers to the potential benefit that is forfeited when choosing one option over another. In this case, the question "What else could employees or volunteers have done if they weren't spending time contributing to the brand's social media activity?" best explains the concept of opportunity cost as it highlights the potential benefits that could have been gained from alternative uses of time and resources.

The Concept of Opportunity Cost Is Best Explained by Which