Which of the following questions is answered by the measure SMROI?
A)How much income did our investments in social media marketing generate?
B)What levels of engagement did our social media campaign create?
C)How many more social media users are now aware of our brand?
D)How many social media users 'liked' our website?
E)How many more loyal social media consumers do we now have?

Question

Quizplus · Accepted Answer

SMROI (Social Media Return on Investment) measures the financial return on investment for social media marketing activities, so it answers the question of how much income was generated from those investments.

Which of the Following Questions Is Answered by the Measure