On what criteria should a social media marketer evaluate enterprise social listening vendors?
A)Quality and extent of sources.
B)Data processing ability.
C)Dashboard functionality.
D)Analytic capabilities.
E)All of these.

Question

Quizplus · Accepted Answer

All of these criteria are important for evaluating enterprise social listening vendors. The quality and extent of sources determines the breadth of information available for analysis, data processing ability affects the accuracy and speed of insights, dashboard functionality impacts ease of use and accessibility, and analytic capabilities are necessary for deep analysis and measurement. A comprehensive evaluation should consider all of these factors.

On What Criteria Should a Social Media Marketer Evaluate Enterprise