Which of the following completes the sentence,'A researcher performing a ______ might test a hypothesis that TV commercials reinforce traditional sex-role attitudes by sampling a large number of ads that aired during a certain period of time,and comparing the occupations that male versus female actors portrayed'?
A)Text mining.
B)Content analysis.
C)Sentiment analysis.
D)Opinion mining.
E)Netnography.

Question

Quizplus · Accepted Answer

Content analysis involves systematically analyzing media content to identify patterns, themes, and relationships. In this scenario, the researcher is analyzing TV commercials to determine if there is a correlation between the genders of the actors and the occupations portrayed, which fits the definition of content analysis. Text mining, sentiment analysis, opinion mining, and netnography are not appropriate choices for this scenario.

Which of the Following Completes the Sentence,'A Researcher Performing a ______